Users will soon have a fresh option that allows them to cut down on the volume of AI-made content appearing in their streams. This initiative comes as the platform announced that it currently hosts in excess of 1 bn content made with AI.
Pilot Phase and Launch
This change is undergoing trials over the coming weeks before a widespread release. This development aligns with a increase in content created by AI, fueled by recent AI video creators.
AI Proliferation Online
Studies have shown that nearly 10% of the quickest rising content creators on another major platform only show AI-generated videos. A considerable share of this material is classified as low-quality AI content, a term for poor-quality, factory-style content that is frequently nonsensical or dreamlike.
“We know from our community that a lot of users like content made with AI tools, from computer-generated images to informative clips, and we want to give people the power to increase or decrease of that, based on their own likes,” stated a spokesperson.
Volume and Proportions
The platform announced that there are now over a billion videos on its service tagged as artificially created. Overall, in excess of 100 m pieces of content are uploaded to the app daily, making clips made by AI a limited portion of its total content library.
How to Adjust Settings
Members will be able to limit or boost the amount of artificial media they see by opening the content preference option in the app and picking the AI content topic. Additional categories that currently be adjusted under the filter include politics, fashion, beauty, and dance.
Content Labeling and Policies
The platform’s policies oblige content makers to tag “realistic” AI-generated content, and it prohibits harmful deepfakes of public figures or emergencies. Any authentic-looking AI video that is without a tag can be removed under its user guidelines.
Additionally, the service will from now on add an “AI-made” watermark to content made using its proprietary AI systems, or detected by an industry-wide initiative for identifying artificial media. This action is aimed to deter users from attempting to evade the disclosure requirement.
Educational Initiatives
The company is furthermore introducing a $2 million AI literacy fund for experts and groups to produce informative material about responsible artificial intelligence. This initiative will assist educational bodies focused on training computer science.
Moderation Strategy
The video-sharing app has defended its moderation strategy, during discussion over proposals to make redundant hundreds of content moderators in the UK. TikTok is expected to reduce a significant number of roles in its trust and safety team in the UK capital, with trade unions and digital protection specialists raising concerns that people are being substituted by machine-led review.
A senior executive clarified that people-led review would remain essential, but artificial intelligence can protect employees by eliminating the most harmful content before it is viewed by staff. The company stated a notable drop in explicit and harmful content seen by content reviewers over the previous year due to reliance on its AI tools.
It is vital to integrate people and machines to keep the platform safe,” the official commented. “We’ll have staff as involved in the system, but we additionally believe it’s extremely critical to minimize viewing of dangerous material as rapidly, which is why a lot of the machine support is proving valuable process content quickly.”
